Workshop objective

The workshop will give participants practical information to help them create an aligned online business strategy that is part of the core business strategies.

Programme outline:

• Defining your website aims and objectives
• An introduction to measurement metrics, and evaluation tools
• An overview of digital marketing techniques and aligning them to achieving core business goals
• Online competitor analysis
• Niche market development – local, national, international
• Website investment versus return
• Overview of online tools to help manage your online business
• Questions and answers
• Actions and notes

Method of delivery

• This workshop will be delivered using Zoom web conferencing software.
• The workshop will be delivered webinar style with facilitated questions and answers.
• A review of participant websites will take place prior to the workshop delivery to tailor delivery to the group.
• Active participants case studies, presented anonymously and based on pre workshop research will form part of the delivery to ensure practical and tailored content for participants.

Takeaways from this workshop

• Template to develop an online business strategy

Who is this programme for?

• Businesses owners who want to make money from their website