This online workshop has been designed to give business owners practical tips to develop an online business which is aligned to their core business. Many business owners have found themselves faced with the opportunity of a new revenue stream and a diversified business model. When an online business or store is aligned to your core business strategy it can create opportunities to scale and grow your business.*****THIS COURSE IS RESTRICTED TO TIPPERARY CLIENTS ONLY*****
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Workshop objective
The workshop will give participants practical information to help them create an online business strategy which is aligned and part of the core business strategies.
Programme outline:
Defining your website aims and objectives
An introduction to measurement metrics, and evaluation tools
An overview of digital marketing techniques and aligning them to achieving core business goals
Online Competitor analysis
Niche market development – local; national international
Website investment versus return
Overview of online tools to help manage your online business
Questions and answers
Actions and notes
Method of delivery
This workshop will be delivered using Zoom web conferencing software. The workshop will be delivered webinar style with facilitated questions and answers. A review of participant websites will take place prior to the workshop delivery to tailor delivery to the group. Active participants case studies, presented anonymously and based on pre workshop research will form part of the delivery to ensure practical and tailored content for participants.
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