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Essential Marketing and Sales for Business - Clonmel

Clonmel Park Hotel
Commencing Weds, 21st Feb and over 6 consecutive Wednesdays
6.30pm to 9.30pm
Business Training

Delivered over 6 evenings, this course will be of benefit to individuals responsible for marketing and promotion in the business. Trainer: Terry Harmer, NLC Training

This event is no longer available

Essential Marketing and Sales for Business - Clonmel


This course, delivered over 6 evenings, aims to give participants an understanding of the importance of marketing for their businesses to learn how to create awareness of their business, develop contacts, to identify prospective customers, to make sales and network efficiently, effectively and at little or no cost.

It will also provide the participants with practical selling skills and techniques covering: how to create an effective sales plan; prospect effectively; cold call with results; structure an efficient sales call; deal with objections effectively; use influencing and negotiation strategies and tactics; improve their selling skills to increase sales.


The programme covers the SWOT & PEST analysis; the 8 P’s; Target marketing; Segmentation and Positioning; clarifying your Customer Value Proposition; profiling your customers, deciding on the best way to get your message to them. We will cover the pros and cons of PR, advertising, social media, radio and newspaper space, and building contact lists and databases.

This course deals with two key areas, in selling the Strategy and the People Skills. The first part will show the participants how to go about developing a sales process, and management system (sales funnel), for their business. Using proven successful models we will demonstrate how to adopt the systems to suit their business.

The next step will teach the communication skills, attitude and behaviours needed at each stage of the process. Everyone will leave with permanent reference manuals and pocket reminders which will assist in installing the practices as permanent procedures.