The content of the course includes:

žAn introduction to Marketing ž  

• What is it all about?

Market Research ž  

• Research techniques ž  
• Adapting them to fit your needs and budget.

Meeting your customer needs ž  

• What is unique about your product or service? ž  
• Who buys from you now? ž  
• Who do you want to sell to?

Promotion, Advertising and PR ž  

• Low cost – no cost ways to make an impact
• Building a successful Marketing plan ž  
• How to put it all together

Selling

• Knowing your products or services
• Prospecting for customers
• What makes people buy
• Introducing yourself to prospective customers ž  
• Using proven sales methods to develop your business

Social Media ž  

• Using social media tools such as Facebook, Twitter & LinkedIn to increase your business online.

Managing Sales

• Develop and install a sales process that manages selling for you ž  

Telephone techniques

• Telephone do’s and don’ts taking the “cold” out of cold calling

Presenting your products and services ž    

• Sales presentations ž    
• Features vs. benefits ž    
• Establishing customer needs and wants ž    
• Speaking skills

Closing Sales

• Overcoming objections ž    
• Recognising buying signals ž    
• Different ways to close sales