*****  Pre-requisites for completing this webinar *****

Participants should have experience boosting posts on Facebook so their ads manager is set up and active.

Participants should be comfortable using their laptop AND smartphone during this course to be able to participate in the practical elements.

Course Outcomes

At the end of the workshop(s) each participant will: • Understand the online customer journey and have planned ad campaigns at each stage • Be aware of the important of targeting warm/hot leads and how to achieve this within Facebook & Instagram • Know how to design and run a successful advertising campaign and be able to measure your ROAS (return on ad spend)

Course Content 

• Understanding the customers online journey and how to target people at each stage
• Understanding how to move someone form a cold lead to a hot lead
• Planning Facebook & Instagram ad campaigns
• Hands on experience using image and video design tools like Canva & Wave Video
• Hands on experience using Facebook ads manager

        * Creating cold, warm and hot audiences using the audience manager

        * Using your tracking pixel (if required) and the new event tracking tools available in Facebook ads  

           manager

        * Creating an ad campaign from start to completion.

        * A walk-through advertising report and how to customise them

• Case Studies – showcasing relevant case studies
• Q&A throughout.

Practical & Interactive Elements:

• Planning a Facebook/Instagram ad campaign
• Hands on experience using the Ads Manager