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Facebook & Instagram Advertising using Ads Manager

Venue:
Webinar - a link will be emailed to you
 
Date:
14/09/2021
 
Note:
Tuesday
 
Time:
10am-12.30pm
 
Category:
Social Media
 

Designed to assist participants with creating a detailed Facebook & Instagram advertising plan & will deliver the skills and tools to be able to implement and measure it. ****THIS COURSE IS RESTRICTED TO TIPPERARY BUSINESSES ONLY****

This event is no longer available
 

Course Objectives

This webinar is designed to assist participants with creating a detailed Facebook & Instagram advertising plan and have the skills and tools to be able to implement and measure it.

Course Outcomes

At the end of the workshop(s) each participant will:-

• Understand the online customer journey and have planned ad campaigns at each stage

• Be aware of the important of targeting warm/hot leads and how to achieve this within Facebook & Instagram

• Know how to design and run a successful advertising campaign and be able to measure your ROAS (return on ad spend)

Course Content Summary

• Understanding the customers online journey and how to target people at each stage

• Understanding how to move someone form a cold lead to a hot lead

• Planning Facebook & Instagram ad campaigns

• Hands on experience using image and video design tools like Canva & Wave Video

• Hands on experience using Facebook ads manager Creating cold, warm and hot audiences using the audience manager Using your tracking pixel (if required) and the new event tracking tools available in Facebook ads manager Creating an ad campaign from start to completion. A walk-through advertising report and how to customise them

• Case Studies – showcasing relevant case studies

• Q&A throughout.

Practical & Interactive Elements:

• Planning a Facebook/Instagram ad campaign

• Hands on experience using the Ads Manager