At the end of the course each participant will:

• Understand the online customer journey and have planned ad campaigns at each stage
• Know how to design and run a successful advertising campaign and be able to measure your ROAS (return on ad spend)

Course Content

• Understanding the customers online journey and how to target people at each stage.
• Understanding how to move someone form a cold lead to a hot lead.
• Facebook Business Manager – walk through key features like verifying domains, connecting ad assets and assigning access/roles.
• Planning Facebook & Instagram ad campaigns.
• Designing images and videos using Canva & Wave Video.
• Setting up the Event manager (pixel) – key steps.
• Hands on experience using Facebook ads manager.
• Creating cold, warm and hot audiences using the audience manager.
• Creating an ad campaign from start to completion.
• A walk-through advertising report and how to customise them.
• Case Studies – showcasing relevant case studies

Practical Elements

• Hands on using Facebook ads manager
• Checklist completed on Business Manager and Ads Account and action plan completed

Prerequisites

• Participants ideally should have experience boosting posts on Facebook so their ads manager is set up and active.
• Participants should use their laptop AND smartphone at this course to be able to participate in the practical elements.