Social media provides businesses with a 'free' way to connect with their market.  Social Media is a different and innovative style of marketing and not like the traditional way of advertising through mediums such as the newspaper. Social media is about brand awareness, the Likability factor, connections, networks, sharing and discussing. Social media has brought everyday human interactions onto the internet and this usability and likability is why it has exploded and become ubiquitous. Social Media gives every customer a voice, and for businesses, it is managing the expectations of social media users, meeting those expectations and converting social media users into customers.  Business owners need to be aware and up-to-date with this. As with every business and marketing decision, if there is a strategy behind the actions this will prove more effective in the long term.

Course Aims

• Understand how to achieve success on      Facebook
• Understand how to increase your Likes /      Share / Reach on Facebook
• Strategy for building your Facebook      business profile
• Understand the different social networks      and what they are best used for
• Effectively use social media for      business

Strategy to achieve the aims

• Evaluate the different social media      networks and explain which ones are suited for the B2C / B2C market and      which ones to use for the B2B / B2C market.
• Build an official Facebook Business Page      during the workshop so that the client will leave with a Facebook business      page (even if they have never used Facebook before).
• Highlight the free tools available to      enhance their social media input and also reduce their social media input      time.
• Demonstrate new and fresh ideas on how      to share content and build social networks.

Practical Workshop

A section of this course will be given to practical work where learners will be invited to use their own laptops and work with their own Business Facebook Page. This part of the part of the workshop will give the learners great experience in the Social Media tools.