Course Objectives

To provide the participants with the skills, tools and knowledge to be able to use Facebook effectively in their business for networking with existing and new customers and for customer acquisition. To understand how to achieve greater reach and engagement with their content and to be able to create impactful visual content.

Course Outcomes

At the end of the workshop each participant will:

1. Know how to use Facebook to help promote their business, to build a network and for customer acquisition.

2. Understand the important role Facebook has in building good customer relationships

3. Have hands on experience using design tools like Canva, Wordswag app & Ripl.

Course Content

• Facebook users’ demographics – understanding who is using Facebook and how they are using it.

• Understanding Facebook’s news feed filter to ensure high organic reach and engagement

• The difference between a page, business suite and business manager.

• New developments and what’s coming in 2021.

• Facebook features and tools – creating slideshows, carousal posts, video with captions, live streaming and stories.

• Running an effective advertising campaign using the ads manager

• Running competitions: planning competition objectives and targets and how to run competitions that do not break the rules.

• Facebook Insights – a walk through Facebook insights and how to read the reports

• Analysing their competitors pages using a range of free / low-cost online tools

• Case Studies – showcasing relevant case studies

Practical & Interactive Elements:

Hands on experience using Facebook features and tools

Pre-requisite

This course is designed for businesses that have an active business page. All participants should bring a fully charged laptop and smartphone on the day. Participants should be logged into the Facebook account on their laptop/pc (not a tablet or phone).