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Tipperary

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First Steps to Export Workshop

Venue:
Webinar via Zoom
 
Date:
25/05/2021
 
Note:
Tuesday 25 May & 1 June
 
Time:
10am - 12.30pm
 
Category:
Workshop
 

Are you looking to develop new markets? Have you considered exporting your product or service?

This event is no longer available
 

This 2 days workshop followed by one to one mentoring has been developed to help you on your First Steps to Export.

*******  reserved for Tipperary based business only    *********

The Purpose of the workshops/consultancy:

  • Up-skill domestic focused business interested in understanding if exporting is for them
  • Consideration of the challenges and opportunities for commencing an export journey
  • Domestic business and product capability
  • Export opportunity – customer – competition – culture
  • Export opportunity – products - sales – logistics – entry modes
  • Export opportunity – potential sales and costs- pricing --funding

Following on from the workshops, potential exporters will be appointed a mentor that assist in the development of an export plan template, that the business can use as a strategic tool for implementation of a potential export opportunity. There may also be the opportunity to attend suitable trade shows, trade missions or meet the buyer events.

 Programme Outline

Day 1

Tuesday 25 May

 

10:00am

 

Introduction to the workshop

  •   Setting   the agenda for the day
  •   Participant   introductions

 

10:30am

 

Assessing your readiness to export.

Not   every business is ready to start exporting – it takes time, money, effort and   perseverance ….

and there is no guarantee of exporting success! This section   of the workshop will challenge

participants to reflect on the real exporting   challenges that they will have to overcome and

the extent to which they are  geared up to rise to these challenges.

 

11:30pm

 

Understanding the export market that you are   targeting.

One of   the most common reasons for exporting failure is the business either selects  

the ‘wrong’ export market or does not do the necessary ‘homework’ to find out  

about the market environment in its selected target export market. This   section

of the workshop will therefore explore:

  •   The   dangers of not ‘looking before you leap’
  •   What   export market information you realistically need.
  •   Where   you can typically find this export market information.

***********************************************************************

Day 2

 Tuesday 1 June

 

10:00am

 

Gearing up to meet with potential export   customers

Any   business that is serious about exporting must be prepared to ‘put feet on

the   ground’ in order to meet with potential customers. Having said that, many

owner-managers   struggle to position themselves and their businesses s credible

new suppliers   and fail to articulate what their Unique Selling Points / differentiators

 are. During this part of the workshop, we will focus on the key selling  

skills that are required when meeting with potential customers. These will

include; having clearing objectives for the meeting, controlling the agenda,  

asking the right questions, articulating why the customer should buy, dealing  

with objections etc.

 

11:30am

 

Planning for sustained export success

The   most successful exporters are those who take a long term view on the  

exporting challenge and commit resources accordingly. Here, we will focus on  

providing participants with the skills and the confidence to develop a   practical

export sales plan - setting export sales objectives and then   developing realistic

costings for , for example, export market visits, new   promotional collateral etc.

 

 

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