Note:
Tuesday 3rd March, 2021
Learn the skills, tools and knowledge to be able to create and run a successful Google search ad campaign.*****THIS COURSE IS RESTRICTED TO TIPPERARY BUSINESSES ONLY*****
This event is no longer available
Pre requisite
It is important that participants have a Google ad account set up for the day.
Help can be provided prior to the training course via email to assist with this if required.
Course Outcomes
At the end of the workshop(s) each participant will:
- Be able to create a Google search ads campaign
- Be able to and have the tools required to track their ads campaign effectiveness and ROI
- Be aware of the Google display network and Google remarketing and how they could use it effectively in their business to build brand awareness and increase sales and leads
Course Content
- An introduction to Google Ads search ads
- Step by step on how to create an effective Google search ad campaign
- Writing an effective ad – the key components to an effective ad
- Setting up conversion tracking – step by step on how to set up conversion tracking to ensure the ROI can be calculated
- Landing pages: the importance of creating effective landing pages and the core components of a landing page
Practical Elements
- • Hands on experience writing an effective ad
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