At the end of the course each participant will:

• Know why you should use reels as part of your content strategy
• Know how to use some of the most popular Reels features
• Be able to plan your Reels content calendar

Course Content:

• Reels user demographics and how businesses are using it effectively as a communication and marketing tool
• Key features and tools and hands on experience using some of them
• Planning and creating a reel from scratch
• Content planning - what content will and won’t work in Reels
• Using hashtags effectively
• Case studies – real businesses using Reels as an effective marketing and communications tool.

Prerequisites

• Participants should use their smartphone at this course to be able to participate in the practical elements.