This course will give all participants hands on experience using Instagram and enable each participant to decide how Instagram fits into their marketing plan.

Please note the following Pre-requisites:-

• Participants should be new to Instagram
• Participants should have downloaded the app to their phone prior to the course.
• Participants should have their laptop AND their smartphone during to this course to be able to participate in the practical elements.
• It is important that participants can navigate and move between Zoom and their web browser on the day.

At the end of the workshop(s) each participant will:-

• • Have set up an Instagram account in the Instagram app
• • Be aware of how to use Instagram effectively in their business
• • Know how to use all key features and tools
• • Understand how Instagram differs to other social networking channels
• • Know how to increase reach and engagement rates

Course Outline

• • An introduction to Instagram and how it differs from other social networks
• • Features: a walk through all key Instagram features e.g. using image filters and editing tools, creating stories, sharing video etc.
• • Hashtags: understating the importance of using hashtags in Instagram and finding a list of 10 top hashtags for their industry
• • Understanding Instagram’s newsfeed filter and how to ensure you are discoverable in search and visible in your follower’s newsfeed.
• • Case Studies – other businesses that are succeeding on Instagram