The course will cover the following

• An introduction to Instagram and how it differs from other social networks
• Creating an Instagram strategy and setting some goals and targets
• Features: a walk through all key Instagram features, e.g. using image filters and editing tools, creating stories, sharing video etc.
• Hashtags: understating the importance of using hashtags in Instagram and finding a list of 10 top hashtags for their industry 
• Understanding Instagram’s newsfeed filter and how to ensure you are discoverable in search and visible in your follower’s newsfeed.
• Case Studies – other businesses that are succeeding on Instagram
• Other Apps: an introduction to apps that work with Instagram e.g. Repost for sharing and Wordswag (to overlay text on images)

Practical elements

• Hands-on setting up and using Instagram app
• Designing images using apps like Wordswag