Course Content

What is Instagram and what kind of social network is it?

How to use Instagram:

• How to setup your profile correctly & some key settings for business
• How to search and interesting content & people to follow
• How the Newsfeed works
• How to post
• Overview of Instagram Stories
• How to post a story

How to use Instagram for marketing – for free:

• How to migrate to a business account
• Develop a content plan – what will you post?
• How to Grow your Followers
• How to effectively drive people to your website
• An introduction to Instagram Reels

Course Outcomes

Learn how to setup your profile correctly from a marketing point of view

• How to switch from a personal to a business profile
• How to complete your profile correctly
• An overview of the main sections in Instagram
• How search works – and what you need to do to get found
• How the newsfeed works
• What you could / should be posting
• How to post images and videos
• Overview of Instagram Stories
• How to post images and videos to your Story
• Examples of businesses are using Stories for marketing.
• Recap on how to use Instagram for marketing and what is covered on the level 2 course.

Who is this course suitable for?

This Level 1 course is suitable for people who are unsure about how to use Instagram for marketing.

• Those who have not yet started using Instagram for their business.
• Those who have already started using Instagram for marketing but would like to learn how to get the fundamentals right.

If you are already very comfortable using Instagram for marketing, you should consider attending the level 2 course.

However, the level 2 course is a follow up to level 1 and will not include the topics listed above.