Learn how to create, protect and exploit your concepts, products, services and creative work. Whatever you are doing you can use IP to your great advantage.

Course Content

The course will deliver a unique opportunity to learn how to understand and use intellectual property to create, improve, protect and market your business or concept.  It guide you as to how to avoid its dangerous and costly pitfalls while exploiting its numerous beneficial opportunities.

• Learn about trade marks, design protection, copyright and patents
• Discover new ways of doing business
• How to bring an inventive idea to fruition and protect it
• Learn how to refresh existing products and services
• Brand, protect and promote your product/service/invention
• Ensure that your offering will stand out from the rest
• Get free publicity, PR and media coverage
• Get practical advice, guidance and loads of examples
• IP impacts on everything you are doing or intend to do!
• Avoid all the costly dangers of infringing existing rights of others