Venue:
Horse & Jockey Hotel
This 1-day course will help you to build your business's communications and promotion strategy, delivering the right message to the right audience. Trainer: Bridgewater
This event is no longer available
PR & Communications for Your Business - Horse & Jockey
As the means of communications between the company and the customer, public relations and marketing are an integral part of any business and requires planning. For a communications campaign to be successful, many things need to work perfectly together- the right strategy, the right design, the right audience and the right message. As an entrepreneur, the question lies in how he/she effectively communicate the business to the public? This workshop evaluates such considerations offering appropriate tools and techniques to set about developing a strategic plan.
Workshop Overview
- Communications tools – traditional and online
- Writing Press Releases
- PR Resources & Literature
- How to access local media
- Photography and its importance
- Launch events
- Organising your promotions
- Public Relations strategy
- The 3 Cs of Marketing- Customers, Competition and Communication
- Services Marketing to include Customer Service
- Your Action Oriented Marketing Plan- Costs & Budgets
- What is web marketing?
- Know your online customer- the importance of relevance -v- volume
- Where to find your customer- how to find your niche target audience online
- Talking to your customer- how to talk to your customer and determining your USPs, how to differentiate yourself from the competition
- Establishing trust- why should your customer trust you, what can you do to gain credibility online?
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