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PR & Communications for Business - Horse & Jockey

Horse & Jockey Hotel
Thurs, 8th Feb
9.30am to 4pm

This 1-day course will help you to build your business's communications and promotion strategy, delivering the right message to the right audience. Trainer: Bridgewater

This event is no longer available

PR & Communications for Your Business - Horse & Jockey

As the means of communications between the company and the customer, public relations and marketing are an integral part of any business and requires planning. For a communications campaign to be successful, many things need to work perfectly together- the right strategy, the right design, the right audience and the right message. As an entrepreneur, the question lies in how he/she effectively communicate the business to the public? This workshop evaluates such considerations offering appropriate tools and techniques to set about developing a strategic plan.

Workshop Overview

  • Communications tools – traditional and online
  • Writing Press Releases
  • PR Resources & Literature
  • How to access local media
  • Photography and its importance
  • Launch events
  • Organising your promotions
  • Public Relations strategy
  • The 3 Cs of Marketing- Customers, Competition and Communication
  • Services Marketing to include Customer Service
  • Your Action Oriented Marketing Plan- Costs & Budgets
  • What is web marketing?
  • Know your online customer- the importance of relevance -v- volume
  • Where to find your customer- how to find your niche target audience online
  • Talking to your customer- how to talk to your customer and determining your USPs, how to differentiate yourself from the competition
  • Establishing trust- why should your customer trust you, what can you do to gain credibility online?