Course Outcomes

At the end of the workshop(s) each participant will:

• • Be able to audit their website SEO
• • Have the skills, tools and knowledge to be able to optimise their site for search engine like Google
• • Understand how usability impacts their website SEO
• • Be able to communicate effectively with their web / SEO team.

Course Content

• SEO vs. Google Ads: understanding how SEO differs to Google advertising and they can complement each other.
• How search engines work – understanding of how Google ranks pages, the key factors taken into account.
• The different types of search engine listings e.g. Local listing, Features listing, FAQ section etc
• How to optimise web pages and content for search engines.
• The importance of good structure and hierarchy
• Researching keywords – key tools and techniques used to identify target keywords.
•    o Optimising page content – writing impactful and optimised content and where to place the keywords for optimal impact.
•    o Meta data – what it is and why it is important o Internal links – Optimising internal links for usability and SEO
•    o Image tagging – what an alt tag is and why it is important for SEO
• Page speed – testing page speed and how to improve website speed performance
• Structured data mark-up/Schema Mark-up: what it is and why it is important
• External links – why links are important to the success of a SEO project. Developing a link building strategy.

• Content marketing – creating a content marketing plan and understanding how it impacts SEO

• Tracking and monitoring – an introduction to a range of tools that will aid with the monitoring and management of their SEO including Google Search Console & Google Analytics.

Pre-requisites

********   Participants will need to be able to access their website on their pc/laptop to be able to participate in the practical elements  ********

It is important that participants can navigate and move between Zoom and their web browser on the day. Help documents can be provided if required.