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Search Engine Optimisation

Venue:
Virtual - a Zoom link will be emailed to you
 
Date:
13/11/2024
 
Note:
Wednesday
 
Time:
2pm-5pm
 
Category:
Social Media
 

Gain the the skills, tools and knowledge to be able to optimise your own website or have necessary conversations with your website/SEO team.

This event is no longer available
 

At the end of the webinar you will

  • Have the skills, tools and knowledge to be able to optimise your site for search engines like Google
  • Understand how search engines like Google rank web pages
  • Have audited your website and have created an SEO & CRO action plan.
  • Be able to communicate effectively with your web/marketing//SEO team
  • Understand how SEO has evolved and continues to evolve as the digital landscape changes

Webinar Content

  • How search engines work – understanding of how Google ranks web pages.
  • The evolution of SEO – past, present and future
  • How user behaviours impact rankings and conversions.
  • How to optimise a website for conversions (CRO).
  • Understanding the different types of search engine listing like standard listings, featured/rich listings, FAQ sections & local listings.
  • SEO key components:
  • Local SEO: setting up and optimising their Google Business Profile listing and other local SEO elements.
  • On-page SEO: keywords research, optimising page copy, internal linking, image tagging (alt text) & writing meta data.
  • Off-page SEO: analysing inbound links and link-building strategies. 
  • Technical SEO: website speed
  • Briefing a web team on SEO and red flags to watch out for.
  • Competitor analysis: tools to aid with competitor analysis
  • Tracking and monitoring – an introduction to a range of tools that will aid with the monitoring and management of their SEO including Google Search Console & Google Analytics
  • Social Media SEO: the importance of optimising their social media channels for search visibility and how Gen Z is using social media as a search engine to source products and services.
  • Examples of similar businesses that have implemented good SEO.
  • • Q & A throughout.

Practical Exercises: Complete an audit of your website and create an action plan

  • Hand Outs 
  • Slides - PDF 
  • Website SEO & CRO Audit - Word Format

Prerequisite

The participants should have access to a fully charged their laptop and have access to their Google Account for the session (if they have one).

This programme is not for digital marketing trainers/consultants or website designers