The course will explore product marketplaces like Amazon, eBay and etsy and will also evaluate services marketplaces like uDemy, Thinkific, and other platforms like Shopify, DoneDeal and many others.

On completion of the course each learner will know how to sell their product or service online. They will know and understand the costs, time and resources required to adopt the platform or marketplace they choose.

The key to conducting online sales successfully starts with adopting the correct business model. For every type of business model there is the ideal technology or marketplace for that business.

Programme Content:-

• Innovating your business model for online sales
• Costs associated with online sales
• Understand the workings of an e-commerce website
• Understand all related costs both obvious and hidden
• Understand the charges for Stripe, PayPal and other payment gateways
• Pros & Cons to Marketplaces

Amazon

• Amazon, how to set up an Amazon Shop,
• Cost associated with selling on Amazon,
• FBA – Fulfilment By Amazon, rules, costs & regulations
• Amazon referral fees and categorisation
• Territory and VAT regulations when selling on Amazon UK
•  Amazon & BREXIT
• Optimizing an Amazon Shop for keyword search

Other Marketplaces Set-Up and Running

• Etsy
• eBay
• Shopify

Services Marketplaces Set-up and Running

• uDemy
• Thinkific
• Kajabi
• Teachable
• Rules, Policies, Shipping, Returns and Cookies

Guidelines when selling online

• Understand security needs for e-commerce websites
• Understand how to calculate shipping charges
• Understand the behaviour of online shoppers and how to convert them to customers
• Tips to achieve selling online success