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Trading Online Information Seminar

Horse and Jockey Hotel, Thurles
Tuesday 25 February
9:30am - 12:30pm
I.T. Training

Learn how to apply for a Trading Online Voucher worth up to €2,500 from the Local Enterprise Office and what it can be used for.

This event is no longer available

With the trend ever-increasing towards online spending, it is estimated that only 23% of small Irish businesses are engaged in any meaningful way in e-Commerce sales. For businesses employing less than ten people, this percentage could be even lower. It is now believed that of online purchases made in Ireland, 70% of these are done in overseas markets. There is an urgency to ensure that businesses recognise that this is happening and that they are encouraged and supported to correctly respond to this digital reality.

Seminar Content:

At this seminar you will gain a deeper understanding of how important a well-designed e-Commerce website can be for your business, and what is involved in applying for a Trading Online Voucher.

The Trading Online Voucher Scheme:

The TOV scheme offers small businesses and retailers the opportunity to apply for match funding to the value of €2,500 to develop and improve their online trading presence. This scheme offers small businesses a huge opportunity to develop and engage in the hugely powerful market of online sales. The TOVs are available to eligible SMEs in the region and can be used for;

  • The development or upgrade of an e-commerce website such as implementing online payments or booking systems;
  • Purchase of Internet related software;
  • Online advertising;
  • Development of an app;
  • Implementation of a digital marketing strategy;
  • Consultation with ICT experts for early stage adopters of online strategy
  • Training/skills development specifically to establish and manage any online trading activity;
  • Photography

The scheme is open to businesses that are trading for over 6 months, have a limited online trading presence, less than 10 employees and a turnover less than €2 million. The Trading Online Voucher Programme is supported by the Department of Communications, Energy & Natural Resources through the National Digital Strategy. Eligibility Criteria

  • Vouchers will be available to a maximum value of €2,500 or 50% eligible expenditure (exclusive of VAT), whichever is the lesser;
  • Voucher approval must be gained prior to incurring any expense;
  • Own labour is not an eligible expense;
  • Third party costs only will be considered;
  • All third party/supplier invoices must contain proper business details (e.g. Tax and Business Registration details).

During the seminar you will also gain an understanding about the importance of:

  • good design
  • content development
  • website promotion
  • how to create a consistent brand
  • promote and market a business online

There will also be an opportunity to hear from a local entrepreneur, Matt Carr, who moved his business, Sports Physio & Performance, online in recent years.  Matt will inform the group about the move online and the growth and evolution of the site to date and will take questions from the audience.