Venue:
Abbey Court Hotel, Nenagh
Gain the skills, knowledge and confidence to use Twitter effectively as a business marketing tool. Tutor: Sandra Hennessy
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At the end of the workshop, each participant will have a Twitter account set up for their business, understand how they can use Twitter successfully and understand the importance of Twitter etiquette.
Programme Content
- An introduction to Twitter and how it differs from other social networks like Facebook and Instagram
- Creating a Twitter strategy and setting some goals and targets
- Setting up an account – each participant will be given the time to create an account and they will be walked through the key features and how to send public and private tweets
- How to upload images and video
- Twitter demographics – a run through the demographics of who is using Twitter, enabling participants to gauge how effective Twitter will be for their business
- Understating Twitter timeline filter and how to increase organic reach and engagement
- Creating great visual content using a range of free tools like Canva
- Using Twitter smartphone app
- Hashtags – what they are, creating a hashtag and how to use them effectively
- Twitter insights – accessing and understanding Twitter insights reports
- Case Studies – showcasing relevant case studies
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