Advanced Twitter for Business

To provide the participant with the skills and knowledge to be able to develop a successful Twitter strategy and have the tools to be able to implement it.

Course Outcome

At the end of the workshop each participant will:

• Be able to develop and implement a Twitter strategy for their business
• Have a Twitter account and be aware of the key features and tools and know how to use it for customer acquisition and business networking
• Know how to be tactical on Twitter to get the right results

Topics covered:

• Defining Your Twitter Strategy
• Storytelling in 140 charachters
• Building Your Twitter Following
• Measuring Success through Analytics
• Technical Tips
• Paid versus Organic promotion
• Taking Twitter to the next level: Practical next steps
• Developing and employee guide to twitter and handling negative interactions

Prerequisite

Attendees should have their smartphone (fully charged) and use their laptop/PC/tablet to access the Zoom session.

Training Partner

This course is presented by Nuala Browne Treacy - Director of Meraki Marketing.

Meraki is a Social media marketing company, designed to support business engagement with their customers as B2B, B2C, through social media and digital channels. Nuala has vast experience in both bricks and mortar retail as well as online sales.