Marketing on a Shoestring - Waterford City

Venue:
Waterford City Enterprise Centre, Waterford Business Park, Cork Road, Waterford City
 
Date:
31/10/2018
 
Note:
Wednesday October 31st 2018
 
Time:
9.30am to 12.30pm
 
Category:
Workshop
 

This workshop is designed to help participants develop low cost alternative marketing strategies that are effective in generating awareness of their business. It will also equip them with ideas and broaden the thought process to improve the success of these campaigns.

€20
 
 

Marketing on a Shoestring

The aim of the workshop:

  1. To help participants develop low cost alternative marketing strategies that are effective in generating awareness of their business
  2. To equip them with ideas and broaden the thought process to improve the success of these campaigns

This module is excellent for start-ups.

The Training uses 2 key methods:

  • Information heavy input
  • Small group brainstorm work & idea sharing to generate ideas for everyone

 Content:

  • Basic Marketing Principles
  • Differentiating Marketing from Sales
  • Current activity
  • Viability Check and quantified outcome from marketing
  • Targeting the right people
  • Small group work (facilitated)
  • Competition & Market Leaders (and how they get their market share)
  • Test and Measure
  • Being Market led
  • Guerrilla tactics

This workshop will be provided by Peter Ardu (International Mentoring Ltd).

Peter has been training in marketing for over 20 years. Most of what Peter includes in the training is generated by actual experience of winning and losing in business. The processes and record keeping practices are tried and tested in the real environment. As a tutor his style is learner focused and facilitative rather than traditional chalk and talk. The methodology takes account of people’s cognitive and psychomotor preferences. It connects with learners whether their preference is visual, auditory or kinaesthetic learning. It responds to the different ways of assessing information used by the 4 archetypes of learning; activist, reflector, theorist and pragmatist.

Peter has delivered more than 30 versions of marketing training with very positive results and from time to time has actually assisted past participants in developing their marketing strategy and plans.

 

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