4 Day Food Academy (incl one to one mentoring) begins on 20th June

In collaboration with Bord Bia, Local Enterprise Offices & Musgrave Retail are offering a standardised food marketing programme in conjunction with Longford Local Enterprise Office, under the umbrella of the Food Academy, which will assist entrepreneurs/pre start-ups/start-ups/small food businesses develop and grow their businesses taking into account the following :

  • Market Background and Understanding the Consumer;
  • Core Technical Issues; 
  • Sales Growth Development and Enhancement.

It is intended that this programme forms part of a series of integrated steps, allowing companies to avail of Bord Bia’s suite of follow-on programmes at the appropriate stage of market development.

There will be sessions where local Musgraves representatives will come in and meet the group and deliver presentations as to how the process of listing works with them etc. The programme also includes an opportunity for those ready to trial to try out their products in Musgraves in Westmeath and Longford.

The programme provides integrated support and training to food companies as they progress on their journey of growth from start-up to national distribution and export. The Food Academy Start programme is a comprehensive training programme which consists of a number of modules covering Finance, Distribution, the Market and the Consumer, Production and Marketing.

Programme Objectives

  • Develop an in-depth knowledge of the tools which can be used to assess market background.
  • Understand core technical issues facing your food or drink business.
  • Learn how to grow sales for your product range through better branding and packaging design.
  • Gain all of the tools and knowledge necessary to launch and build a successful food business in Ireland.


4 Day Workshop - One to one mentoring will also be an option if required as part of the programme.

For further information click here

Contact Tracey Tallon 04493 38947 or via email tracey.tallon@leo.westmeathcoco.ie to discuss whether you are eligible for this programme. Before proceeding to book your place, please fill out the attached application form and return it to us

Module One : Market Background and Understanding the Consumer

  • Understanding Consumers
  • Market Background
  • Research and Data
  • Marketing Strategy & Segmentation

Module 2 : Technical Issues

  • Introduction to Finance
  • Pricing
  • Managing Human Resources
  • New Product Development
  • Food Safety and Food Labelling
  • Packaging

Modules 3 & 4 – Growing Sales two full days & including SuperValu presentations

  • Routes to Market
  • Buyer Meetings
  • Promoting with Confidence
  • Marketing Plans
  • Branding and Pack Design
  • Public Relations