How to advertise on Facebook and Instagram (Two-part course) LEO241208

Venue:
Online via Zoom
 
Date:
22/11/2024
 
Note:
22 and 29 November 2024
 
Time:
1:30pm - 4:30pm
 
Category:
Workshop
 

Master Facebook & Instagram Ads: A Two-Part Online Course Learn to advertise on Facebook and Instagram in our live online course. Over two sessions, you’ll discover: How to use the Ads Tool to target your ads Advanced options like retargeting and lookalike audiences Running ad campaigns effectively Tracking sales and enquiries, not just clicks Gaining detailed campaign insights and designing effective ads

Free
Only 4 remaining
 
 

Master Facebook & Instagram Ads: A Two-Part Online Course

Join our live online course to learn how to effectively advertise on Facebook and Instagram.

Over two sessions, you’ll discover how to:

  • Use the Ads Tool to target your ads
  • Implement advanced options like retargeting and lookalike audiences
  • Measure and improve ad performance
  • Track sales and enquiries, not just clicks
  • Gain detailed campaign insights and design effective ads
  •  

Note: This course is not for digital marketing trainers, consultants, or website designers.

 

This course will explain what you need to know in order to advertise on Facebook and Instagram including how to target your ads, measure the enquiries and sales and improve the performance of your ads.

Delivered over two sessions, the first half of this comprehensive course will provide you with a good understanding of how to advertise on Facebook and Instagram using the Ads Tool, how to target ads with the Ads Tool and how to use more advanced options such as retargeting your website visitors and lookalike audiences. 

The second half of the course will look at how to approx. run the ad campaign and how to take your campaigns to the next level tracking how many sales and enquiries you get on your website, not just clicks on your ads. We will also look at campaign insights in more detail and how to design your ad.

 

It is important to attend both sessions.

 

Who is this course suitable for?

  • This is suitable for you if you already use Facebook and you are using a Facebook business page for marketing. You do not need to have an Instagram account for your business.
  • This is not suitable for people who do not have a Facebook business page and are unsure how Facebook works e.g., Beginners.
  • This programme is not for digital marketing trainers / consultants or website designers

 

What we will cover

Part 1

Overview of where your ads can appear

  1. Why you should use the ads tool rather the Boost post button
  2. How to get to the ads tool (And why you might find it tricky to find)
  3. Which campaign objective should you choose?
  4. Intermediate level ways to target your ads
    • Around your town, county, country or multiple countries
    • By demographics and behaviours
    • By interests – what people have shown an interest in on Facebook
    • To your Facebook page followers
  5. Advanced ways to target your ads based on
    • Who has engaged with you on Instagram and Facebook
    • Who has visited your website
    • Lookalike audiences

Part 2

How to turn a post into an ad using the Ads tool.

    • How to get to the ads tool since the recent redesign on Facebook
    • What objective should you choose
    • Overview of budget, targeting and placement
    • How do you then monitor your campaign to see how each adset is preforming
    • How to check which audience (adset) is performing the best
    • How to setup conversion tracking in order to track the sales and enquiries generated by your ads.
  1. How to design eye-catching images for your ads in Canva
  2. Things you need to get right on your website when driving people from ads to your site

 

What do you need?

A laptop/pc/Mac/tablet to take part in the course.  You will need to be able to hear sound either through speakers or headphones but you do not need a webcam.  Please note that the larger the screen you use the better the experience will be.

 

This course will be delivered by Evan Mangan of The Marketing Crowd

Businesses who book on who are not based in Westmeath may be removed if the place is required by a Westmeath-based business