Meta platforms account for almost three billion worldwide active users in Q2 2023. This workshop is designed to help businesses get the most out of all of Meta’s advertising tools with a focus on scaling their unique contexts. In this workshop students will learn techniques and strategies to build comprehensive Meta ads campaigns in line with their business goals. It focuses on the customer looking at reach, strategy and effective outcomes.
Meta Facebook/Instagram Adverts Course
Who Can Benefit & How?
B2C
- Retail and E-commerce: Utilizing Facebook's advertising and business tools to reach consumers directly.
- Travel and Hospitality: Targeting potential travellers with personalized ads and content.
- Food and Beverage Industry: Engaging with customers, promoting new products, and understanding customer preferences.
- Entertainment and Media: Promoting content and engaging with audiences.
B2B
- Technology and Software business: Understanding social media advertising and analytics can help in targeting other businesses.
- Manufacturing and Industrial: Engaging with other businesses through Facebook can enhance supply chain relationships.
- Professional: These services can use Facebook to target other businesses and build their brand.
- Wholesale Trade: Engaging with retailers and understanding their needs through social media.
- Healthcare and Medical Equipment Suppliers: Targeting hospitals, clinics, and other healthcare providers.
Module Outline
The customer journey - organic content and advertising
○ Understanding the customer journey on social media
○ Content strategy, pricing and personas
Meta Business (using ‘business.facebook.com’)
○ Events Manager (Pixel & API)
Advertising on Meta platforms
○ An overview of campaign manager
○ Campaigns, ad sets and ads – simple breakdown
○ Using Facebook ads library
Measuring and reporting
○ UTM tags – identifying where your traffic and sales come from
○ Reporting and analytics
Learning Outcomes
- Learners can navigate with confidence through Facebook/Meta business manager
- Learners understand the Meta product ecosystem for business (shops, ads & more)
- Learners can create a basic Facebook ads campaign
- Learners understand the importance of audiences in ads campaigns
- Learners can schedule posts and create Facebook groups strategically
- Learners can measure results and use reports on native interface with respect to the page and advertising
Please note: In the event you book a place and subsequently do not cancel your booking at least ten working days prior to the commencement of the course and do not take up the place no refund or fee transfer will be offered.
This course is for Westmeath Businesses. Businesses who book on who are not based in Westmeath may be removed if the place is required by a Westmeath-based business
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