Review your Marketing Plan Mentoring Clinic

We are offering mentoring to help you review your Marketing plan and to help you look at innovative ways to market your services or business in Co. Westmeath.

You will be requested to fill out an application form which will give the consultant some information on the type of marketing you use and some background to your business.  On completion you will be required to fill out a one page evaluation form.

Please note: Strictly for businesses based in Westmeath and trading more than 6 months 

The topics that may be covered in this clinic are:

Marketing Strategy:

• Identifying where to find your target audience and how to be more visible to them- online and offline. 
• Clarifying and communicating what you offer in a way that connects with your target audience.
• Conducting market research to better understand your ideal client so that your marketing speaks to them
• Creating a short-medium term marketing plan for your business

Marketing through your Network:

• Becoming more visible to your target audience through collaborating and networking with people who are well connected to your target audience
• How to get more referrals and word-of-mouth for your business through your network

Website Optimisation:

• Evaluating if your website is effective in “selling” on your behalf
• Optimising your website to convert visitors to customers 

Email Marketing:

• Understanding how email marketing could benefit your business by building long-term relationships
• How to set up and/or grow your mailing list
• How to create email automations and sequences
• Creating a plan for your email content

Social Media Marketing:

• How to use Facebook and Instagram effectively
• Creating a social media content plan
• How to schedule social media posts in advance 
• How to create professional-looking graphics for social media
• Audit of your current social media presence and get advice on how to improve it 

Sales Mindset:

• Feeling at ease with selling without using “tactics”
• Having sales conversations rooted in integrity and relationship building

Delivery

This 1 Hour & 15 mins session will be delivery via Zoom, online or telephone.  The business mentor will contact business owners prior to the meeting to organise the exact time of meeting.

Date: 28th November 2023

Mentor: Ciara Bruton

Ciara Bruton is a Holistic Business Coach and Web Designer based in Athlone. www.ciarabruton.com 

Please Note

If businesses require mentoring in areas not covered in these clinics, please email requests to localenterprise@westmeathcoco.ie and we will organise a mentoring clinic to meet your business need.