EMAIL MARKETING

Programme Details:

Newsletters are still a very effective tool in the modern age when used correctly. People do still continuously check their emails. People prefer information directly targeted at them and will keep reading when the information is impactful and relevant to their current needs. This format of sharing information needs to be adapted to be fresh and to give your audience a good reason to open their next email and action your request to contact you, book or buy. 

We will cover these specific points:

• GDPR compliance
• Gathering a database of email addresses
• Segmenting your database 
• Working smarter and not harder; create content once, distribute different ways.
• Building a newsletter in Mailchimp
• Consistency creates brand awareness and trust.
• How to minimise chances spam filters will block your emails 
• The best time to send your newsletters to your audience.
• Reviewing reports and statistics

Aim of Programme:

• explain why newsletters are still an effective tool
• understand how to comply with spam and GDPR regulations
• provide ideas on how to build a database
• explain elements of an effective email newsletter strategy 
• explain what a good newsletter should look like 
• show tools to create this and review results

Main outcomes:

1. How and why to create an effective newsletter strategy
2. Understand the quality criteria an email newsletter should meet
3. How to create and send an email newsletter campaign

Trainer:

Neil McCreadie
Inkfish Digital Marketing