Programme Objective:

This morning workshop is designed to give participants an understanding of the Idea Generation Process.  You will be shown various tactics to help you  to embark on researching and how to assess the potential of an idea and determine what is needed to make this idea work. 

Course Synopsis:

Participants will get an opportunity to:

• Determining your own talents, potential and limitations
• Looking for new ideas that are within your own capabilities
• Blending existing ideas to create a new or better product or service
• Finding un-served consumer needs
• Designing products or services to fill a need
• Determination of pitfalls
• Sourcing market research data
• Researching the industry
• Refining your business plan
• You will also get to hear about some great examples of where female entrepreneurs just like you have managed to achieve successful businesses and where the ideas came from. 

At the end of the morning participants will have an enhanced ability to synthesize new business ideas by being able to use Idea Generation Tools and then develop them into profitable Business Plans, and have the understanding how to monetise the idea and see if it is financially viable.

Tutor:

Christine O'Brien
TalentPool Ltd.

Coming from three generations of successful female entrepreneurs  as far back as 1920 and with experience of working in Ireland and abroad with large multinationals Christine O’ Brien from TalentPool  understands fully what it takes to make an enterprise succeed. During this three day Female Entrepreneur Business Development programme Christine will share with you her wealth of one hundred years of family business knowledge, the learning from her modern business qualifications and her wisdom from a track record of business success in Ireland.