Introduction to E-Mail Marketing:

Description:

This programme is aimed at business owners or marketing professionals who want to create effective e-mail marketing campaigns using MailChimp, and understand how to interpret the results.  No prior knowledge is assumed – all topics are explained right from the basics.  Participants will also learn about the essentials of Data Protection and why it is so important not to fall foul of them.  At the end of this course participants will have a solid grasp of the fundamentals of MailChimp and how it works.  They will be confident in building contact lists, creating effective e-mail marketing campaigns, and interpreting the reports that MailChimp generates.

Content:

Topics covered will include:

• Creating a MailChimp account
• Creating, importing and expanding a contact list
• Creating sign-up forms for a website/Facebook page
• MailChimp templates
• Building a MailChimp e-mail campaign
• Image requirements/sizes
• Design and content tips
• A/B testing to see what works best
• Previewing your e-mail in multiple clients
• Sending/scheduling your e-mail
• Analysing reports showing how your campaign performed
• Data Protection

This is a tutor-led, hands-on, practical workshop. The topics being covered will be presented using a projector (or equivalent).  Each participant will work on a PC and will have a manual of instructions and exercises.  Participants are encouraged to discuss the course topics and ask questions. 

This course will be held on Tuesday, 19th and Wednesday, 20th October, 2021 from 10.00 am to 12.00 pm.

Trainer:

Jennie Frizelle,
ADKC Training