INTRODUCTION TO DOING BUSINESS OUTSIDE IRELAND

Introduction

Enterprise Ireland’s strategy 2022 – 2024 ‘Leading in a Changing World’ has 5 core ambitions. The 1^st of these relates to accelerating growth through exporting and diversification. This strategy has a central objective of driving a major expansion in the number of new exporting businesses. This reflects the Government’s aim of seeing 2,000 new exporters by 2025 with a further 3,000 micro enterprises to have a digital exporting capability within the next 3 years.

Wexford Local Enterprise Office is therefore keen to explore the appetite and views of its client businesses around the whole subject of exporting.  This half day workshop would challenge owner-managers to think about:

1. Both the opportunities and the risks involved in entering the exporting arena;
2. Their readiness to do business outside Ireland;
3. The resources that are typically required to make exporting a success – finance, time, perseverance, focus etc;
4. Whether they are actually ready at this point to move from talking about exporting [or passive exporting] to proactively pursuing new business opportunities outside Ireland in the year ahead.

This practical workshop will challenge participants to look in and ask themselves whether they genuinely have the resources, the drive, the resilience and the commitment to move from talking about exporting to actually trying to make it happen.

Content:

1. Exploding a few common myths about exporting;
2. The importance of exporting to the Irish economy …and the growing reliance on small businesses to grow the Irish economy through export development;
3. Common reasons for exporting failure ….and how to avoid these pitfalls;
4. Key success factors in exporting – what successful exporters typically have in common;
5. Where to start on the exporting journey.

This workshop will be a highly participative workshop where participants would be challenged to think about, for example, which market outside Ireland is likely to offer the greatest scope for growth. As part of this, we would highlight the merits of markets such as NI, UK and mainland Europe and the implications of Brexit in the export market selection decision for any business.

We would also plan to use the workshop to test the appetite for a practical export development programme where a key focus would be on actually putting participants in front of REAL export customers as an integral part of the Programme.

Trainer:

Simon Devlin
Full Circle