Objectives:
The Masterclass looks at how you can use Pinterest and Instagram to create content that engages your ideal clients and motivates them to buy.  Following this, tourism businesses can avail of a 15 minute 1-2-1 mentoring session.

Contents:

Part 1 - Pinterest and Instagram Master Class Seminar (9.00 - 10.00 am)

1.     Using stories to promote your business
2.     Understanding new image tools
3.     Instagram business accounts
4.     Advertising - how, when and what's next?
5.     Memorable content to captivate visitors
6.     Practical tips for creating better content
7.     Creating images and videos yourself
8.     Measuring and evaluating success

Part 2 - 1-2-1 Clinics  -  (10.00 am to 1.00 pm)
One to one mentoring sessions for businesses

Part 3 - Local Agency Briefings (10.00 am to 1.00 pm)
Presentations and Q&A from local development agencies on how best local tourism businesses can avail of their services.  The briefings will repeat so that anyone who is attending a clinic can attend a briefing also.