Social Media Strategy for Business 04/03/2020

Wexford County Council, Carricklawn, Wexford
13:30 - 17:30
Social Media

This half day workshop will enable participants to learn about the most popular/relevant social media sites for their business and know how to devise and implement a social media strategy that works best for them.

This event is no longer available


  • Participants will understand the most popular social media sites relevant to their business – Facebook Twitter, Instagram, YouTube etc.
  • Identify key target markets and know the social media platforms they use
  • Develop a set of clear and meaningful objectives for their social media strategy
  • Learn how to attract and engage followers with meaningful and relevant content, images, video, etc.
  • Know how to use Facebook/Instagram and Twitter advertising
  • Know how to create a social media plan and content calendar
  • Learn how to assess, evaluate and review the social media strategy/plan 


  • Introduction to the most popular social media platforms – Facebook, Twitter, Instagram, YouTube etc.
  • Identifying key target markets and determining what social media sites they use
  • Defining the main objectives for the social media strategy
  • How to use meaningful content, images and video as a way of engaging the followers
  • Looking at Facebook/Instagram and Twitter advertising
  • Creating a social media plan and content calendar
  • Defining key success factors to measure and evaluate the social media strategy and plan.


Miriam O'Donoghue,
Preferred Marketing