VISUAL BRANDING - Building your brand

Programme Details:

Workshop on design decisions for your company / brand.

Visual language is a powerful tool we can all use to ensure your message is understood in a split second. A good designer is aware of visual choices and how they can improve your message. It is not hard to become aware if your visuals are conveying the right thing. Join us for an eye-opening and engaging workshop.

We will work through the following aspects:

• visual communication and design
• colours, and colour combinations
• fonts and their personalities
• graphic style and the psychological association
• photographic style in your marketing material
• the importance of consistency
• reviewing your own branded material

Each aspect has it's own set of slides and questions on the worksheet that are discussed to ensure participation.

Aim of Programme:

How to use visual communication tools to improve your brand message.

Main outcomes:

• What visual message is your brand giving to your audience and how to make conscious decisions about the use of visual tools to enhance your brand effectively
• How to use tools including colour, fonts, graphics, images, etc. to consistently project the correct message
• How to make small tweaks and decisions to ensure it's spot-on going forward

Trainer:

Neil McCreadie
Inkfish Digital Marketing