Visual Storytelling 12/11/19

Venue:
Wexford County Council, Carricklawn, Wexford.
 
Date:
12/11/2019
 
Time:
09:30 - 17:30
 
Category:
Workshop
 

A Visual Storytelling course aimed at tourism related businesses who would like to acquire the key knowledge and skills about how best to develop and use videos as part of their marketing activities.

This event is no longer available
 

Objective:

To promote your business, you know it is vital to communicate with customers to grow brand awareness and increase sales. Visual storytelling and video marketing is the latest and most cost effective technique to let you do just that, and with your smartphone you have all the tools you need at your fingertips. Today’s web is a visual medium and your content should reflect that. People love stories and they especially love stories lavishly told with beautiful visuals. Visual storytelling helps reinforce your businesses message while making it more exciting and relatable.

When you combine a strong hook, sparkling writing and visual storytelling, you get content that is more likely to inspire action. Perhaps you have a great product or service but you are not getting much attention for it. Or you have not quite figured out yet what will make your audience want to fit your offering into their lives. There are specific visual storytelling techniques you can start using as powerful tools for your brand.

Contents:

Leaving the workshop participants will have a clear understanding of the following.

  • Creating a compelling story
  • Visual storytelling techniques
  • Video/photography jargon and terminology
  • Hardware and software apps to use and how to use them
  • Video and photography editing – adding text/tiles and colouring
  • Video production – planning/location/setup/filming/lighting/audio
  • How to emulate modern video storytelling styles
  • Where to purchase cost effective equipment and attachments
  • Uploading and promoting your stories on various social media platforms

Includes lunch

Trainer:

Ken McHugh
Lefthand Productions Ltd.

 

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