Content:

A Website Advice Clinic targeted towards business people who wish to understand how to manage their website, how to drive more traffic to their website, how to improve their website’s appeal to visitors, how to track and understand visitor behaviour and how to improve their website’s presence in the search engines. This is a one-to-one practical clinic using a laptop or equivalent and can be delivered through Zoom or telephone.

Topics:

• Keyword research: What it is, why it is crucial, how to do it
• Analysis: Looking at your website and its current SEO
• Speed and mobile: How to check if your website is fast and mobile-friendly using Google’s free tools, and what to do if it isn’t.
• SLL: What it is, why Google prioritises secure sites, how to get an SSL certificate
• GDPR: Understanding new regulations, how to ensure your website is compliant
• Google Analytics: How to install it and make sense of the data
• Social Media: Using social media to drive more traffic to your website
• Advertising: Effective low-cost ads in Google and social media
• Blogging: How to, and why fresh content is so good for your website
• Email Marketing: Effective emails to drive traffic to your website

The topics covered will be driven by the needs and current online presence of the individual participant and will be pitched at a level that suits their ability. Each participant will receive a check-list of all topics and links to various online resources so that they have the resources to further their learning afterwards.

Times:

9.00 - 10.00 am
10.00 - 11.00 am
11.15 - 12.15 pm
12.15 - 1.15 pm
1.45 - 2.45 pm
2.45 - 3.45 pm
4.00 - 5.00 pm

Trainer:

Jennie Frizelle
ADKC Training