49616004/LEOITT006 - Online Video as a Marketing Tool 19/09/2019

Wicklow County Campus, Rathnew
2 day course
9.30am to 5pm
I.T. Training

Learn how to take advantage of digital marketing tools by producing short but effective videos for your business on a budget by using your smart phone or iphone.

This event is no longer available

Course Objective

The aim of this programme is to provide participants with a basic understanding of how to incorporate online video in their marketing strategy.

This course will cover the following topics:

  • How companies are using video for marketing and why it is such an effective tool.
  • How to communicate the right marketing messages.
  • How to pitch yourself and your business offering.
  • Creating an online marketing video on a budget (using a smart phone or iphone).
  • Hands on editing workshop using a couple of video clips shot on iphone and smartphone and HitFilm Express free editing software (subject to change). (editing out clips / add clips together / adding text and music)
  • Uploading a video to Youtube and facebook and embedding it in your website
  • Sharing images and video across Social Networks
  • Optimising image resolution and optimizing fi le names for search engines.

NB: Participants need to bring a laptop as well as a smart phone or iphone to the course.
Your laptop must have the following specs (most modern laptops will easily reach the

  • Windows PC - 64-bit version of Windows 7, Windows 8 or Windows 10.
  • Apple MAC - OS X 10.10 Yosemite, OS X 10.11 El Capitan or macOS 10.12 Sierra or Mac OS 10.13 (High Sierra)
  • 4GB RAM (minimum).
  • At least 2GB free hard-disk space for installation.
  • Intel Core i3, Core i5, Core i7 or AMD equivalent.
  • CPU: 2G Hz or better.
  • Screen resolution: 1366 x 768 or better.
Location:Wicklow County Campus, Rathnew                               
Date:Thursday 19th & 26th September 2019
Duration:2 Full days
Time:9.30am - 5pm
Trainer:Dorcas Réamonn, Talentpool Ltd 
Suitable for:Owner managers or marketing staff of Wicklow based businesses who want to start using video on their website or social media.