How to create content to tell your brand story effectively:

The workshop is designed to enable local micro businesses and SMEs to create meaningful and engaging written, video, & audio content that can be repurposed, adapted, and shared across a variety of platforms and media. This will mean the maximum return on investment and best utilisation of time and resources for SME’s and sole traders.

The training is delivered with a strong focus on practical application, designed for small companies and sole traders that are trying to find a consistent tone and authentic voice to suit their brand and message.

Participants will:

• gain practical insights and tips on how to create and use effective written, video & audio content as part of their entrepreneurial skill set.
• use mobile technology and easy to access software & apps to create video & audio content to share on websites & social media.
• communicate the story of their brand/business to new & existing customers by developing ideas and including storytelling in their created online content.
• use these ideas to write engaging copy for marketing materials, website & social channels in order to access leads & increase sales.
• use best practice for sharing content & boosting online presence.

Training Methodology:

Utilising a blended learning approach with a combination of

• In person training using tutorials & industry specific practical examples.
• Access to online resources & tutorial videos.
• Practical & hands-on activities and related tasks throughout the training to ensure meaningful engagement.

We will break down the training step-by-step, so participants have ample opportunity to apply the fundamentals of content during the workshop.

Please Note:

BOOKING PERIOD WILL CLOSE 24 HOURS BEFORE TRAINING COMMENCES. 

THIS COURSE IS LIMITED TO CO. WICKLOW BASED COMPANIES ONLY.

We respectfully ask you to only book the course you wish to attend out of courtesy to your fellow business owners.