Identifying New Market Opportunities for Your Business 3/11/21

9.30am - 11.00am
Business Training

Local Enterprise Office Wicklow and Kildare are working in collaboration to bring you an expert panel of speakers who will share their expertise on market research resources, information sources and how to get the most out of the time you invest in researching your market and new market opportunities.



Do you need to find new customers, new markets, new revenue streams?

Where do you start with market research to identify new opportunities?

How do you find information on overseas markets?

How do you evaluate information sources?

How do you access market intelligence?

…and make sense of all this data to identify new market opportunities

for your business?

Objective of the Information Briefing

Market Research is essential for any company seeking to identify new market opportunities and to really understand your market (domestic or overseas) before committing resources to developing those opportunities. This 90min online workshop will provide you with practical information on sources of market information and market intelligence. This will help you to focus your research and ask the right questions, to inform your decision making for your business.

The workshop is delivered with a strong focus on practical application, designed for small companies and sole traders that are trying to find reliable market information to inform their business decisions.

Follow up clinics with a LEO Export Advisors may also be scheduled, in November, for those who are looking at export markets and want to discuss further supports for researching market opportunities.

Programme of Speakers :

  • Introduction – ( Local Enterprise Office Wicklow & Kildare ) 
  • Information for All – How to Access Business Information Resources (Sandra Godkin, Senior Librarian, Central Business Library , Ilac Centre)
  • Information, Intelligence, Insights – How to use Market Research to best effect (Brian O’Connor, Mintel Global Research)
  • Insights Inform Action - Importance of Strategy and Actionable Plans (John Haran, CEO, HMC Global) 
  • Next Steps for potential Exporters - Supports from Local Enterprise Office (Adrian Frese, Export Advisor, LEO Kildare) (Clodagh Whelan, Export Advisor, LEO Wicklow)

Online Access

This is a free workshop - for companies based in Kildare or Wicklow.

But advance booking is essential, in order to receive the event access link.

This workshop will be delivered online via Microsoft Teams. You do not need to download MS Teams, as you can access via a browser. Please ensure that you used your active email address when booking. You will receive and email with automatic confirmation of booking.

The access link will then be sent to you, 24hrs in advance of the event. Please also check your junk mail box if you have not received the booking link by Tuesday 2nd November




Wednesday 3rd November 2021


9:30am - 11:00am