Low-Cost Customer Validation

Wicklow County Campus, Rathnew
Commencing 14/02/2018
9.30am to 1.30pm
Business Training

Find out if there are customers for your proposed product or service before you spend too much money is vital for the success of your business venture


Finding out if there are customers for your proposed product or service before you spend too much money is absolutely vital for the success of your business venture.

Consisting of two half-day sessions, this workshop is designed in a practical, pragmatic way. A tried and tested, easy to follow process will be introduced and templates provided to assist participants to successfully complete customer validation for their own business concept. Session one will introduce bootstrapping and why it has become the de-facto approach to starting a business.

The first session will illustrate a sample customer persona, and explain why starting with a very detailed understanding of your initial target customer is so vital to keep startup costs to a minimum. The session will finish up by explaining how to identify and test the riskiest assumptions associated with your startup and how to use market feedback to tweak and validate your business concept.

Session two, scheduled a few weeks later, will see each participant present their completed customer persona and validation board templates, and have them briefly discuss what they learnt through the ensuing market validation process and how the feedback led to changes or tweaks to their idea.

Location:Wicklow County Campus, Rathnew                               
Date:Wednesday 14th & 28th February 2018
Duration:Two half days
Time:9.30am - 1.30pm
Trainer:Patricia O'Sullivan
Suitable for:Anyone with a new business idea they need to validate - either in a new or existing business in Co. Wicklow