Pathways to Growth for your Food or Beverage Business - Workshops. 08/02/22

Venue:
Online
 
Date:
08/02/2022
 
Note:
Tuesday
 
Time:
15:30-17:30pm
 
Category:
Workshop
 

These Workshops are targeted at established Wicklow based food and beverage businesses seeking to explore new routes to market which will help drive incremental sales to their business and broaden their reach to consumers.

€100
 
 

Objective of this workshop

To help Wicklow food and beverage Business understand the different routes to market and opportunities for sales growth within those channels.

 

Content

8th February 15.30 - 17.30

Workshop 1 Programme launch and Food sector market overview

  • Outline of Programme Objectives
  • Broad food sector market dynamics overview
  • Guest Retail buyer Input

1st March 14.00 - 17.00

Workshop 2 Food Service Sector re-emerging opportunities

  • Where are the new opportunities to supply the foodservice sector
  • Winning and stagnated channels
  • Foodservice operator focus.
  • Guest contribution - Bord Bia Foodservice Expert

22nd March 14.00 - 17.00

Workshop 3 Making online selling for Food and Drink Work

  • Understanding the Online success formula
  • Getting to Grips with Database Management
  • Automated Marketing with contribution from the likes of https://sharpspring.com/
  • Case Study: A Real Producer Who Have Created a Sustainable Revenue online

12th April 14.00 - 17.30

Workshop 4 Exploring Discounter Route to market

  • Profile of Both Aldi and Lidl
  • Commercial Dynamics and Understanding Their Producer Programmes
  • Getting the market balance right between supplying discounters and mainstream retailers
  • Guest Talk

 

Location:

ONLINE via ZOOM

Date:

Tuesday 8th February 2022

Tuesday 1st March 2022

Tuesday 22nd March 2022

Tuesday 12th April 2022

Time:

15:30 - 17:30pm

14:00 - 17:00pm

14:00 - 17:00pm

14:00 - 17:30pm

Cost:

€100

Trainer:

James Burke, JB&A

 

PLEASE NOTE:

BOOKING PERIOD WILL CLOSE 24 HOURS BEFORE TRAINING COMMENCES. 

COURSES ARE LIMITED TO CO. WICKLOW BASED COMPANIES ONLY.