Start Your Own Business Course 05/09/2024

LEO Wicklow and online via Zoom
Thursdays 19:00-22:00
Start Your Own Business

This course is a 10 week programme with first and last course sessions delivered in person, others online via Zoom.

Booked Out

The objective of the Start Your Own Business programme is to assist participants in assessing the viability of business ideas and in understanding the essential elements required to start up and run their own businesses.

Course Objectives 

1. Understand what is required of an individual to start their own business

2. Know the process of idea generation and how to assess an idea for profitability and success

3. How to research and assess new business ideas particularly using on-line tools which are quicker, less costly and often more effective

4. Learn how to market and sell

5. Understand the concepts of business finances and the importance of cash flow management

6. Gain information on possible sources of funding

7. Learn about the legal aspects of business formation, including health and safety and insurance considerations

8. Evaluate their own “Elevator Pitch” re their business idea/concept

9. Understand how to prepare and assess a business plan

10. Understand the importance of technology in gaining competitive advantage, including E-Commerce, social media etc

Syllabus Outline:

Supporting The Long Term Success of the Business

Growing and Developing the Business

Controlling the Growth of the Business

1. Generating and Refining Your Idea/

The Fundamentals of Starting Up a Business

2. Legal Issues for Start-Ups

3. Business Planning

1. Marketing for Small Business- Developing a Marketing Plan

2. Researching the Market

  1. Sales Targets – Developing a Sales Plan

  2. IT Issues for Start-ups


1. Basic bookkeeping & VAT

2. Cash flow management, pricing and breakeven

3. Tax, The Financial Plan and Sources of Finance


Total 3 Workshops

Total 4 Workshops

Total 3 Workshops

Training Methodology

Session content will include a combination of the following methods: online activities and exercises, individual and pair & group exercises, discussion & written exercises, case studies & examples on handouts, & work with a flipchart/LCD projector/Smartboard (depending on availability).

In each session, the concept of innovation is referred to. Participants will be encouraged that they do not have to reinvent their product or service, but perhaps take an alternative approach to their business model.  Developing new operational techniques to improve efficiencies in a long-established industry, for example.  Networking amongst participants and implementation of the Business Plan will also be encouraged and facilitated through in-workshop group activities, emails from The Entrepreneur Academy team and through Moodle (online classroom that will be set up for them).  In addition to training materials and hand-outs distributed to participants, trainers will give reference materials to participants, some of which can be sourced on Moodle that will be set up for them by The Entrepreneurs Academy.


Wicklow County Campus, Clermont House, Rathnew. Co. Wicklow for first and last sessions.

Sessions 2-9 online via Zoom.


Thursday 5th September to Thursday 14th November 2024






The Entrepreneurs Academy



We respectfully ask you to only book the course you wish to attend out of courtesy to your fellow business owners.

Once a course has been paid for our policy on returns is as follows:

  • 100% return of course fee if sufficient notice from the participant (i.e. not less than 5 working days.)
  • 75% return of course fee if the participant notifies us 48 hours prior to the commencement of the course.
  • No refund if the participant does not notify us at least 48 hours prior to the commencement of the course.