Course objective:

Advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Google Ads can effectively used for many kinds of business, if the "right" keywords are used. As a platform, Google Ads's be sued to promote your business, help sell products or services, raise awareness and increase traffic to your website. This course will raise your understanding and awareness of how to set up and use the Google Ads service effectively.

Course Content:

• Create a Google Ads Account
• Linking your Google Ads and Analytics Account
• Setting Budgets
• Creating an Ads campaign
• Creating a Display Ads campaign
• Video Ads
• Merchant account
• Shopping campaign
• Analysing your campaign data

Format:

This course will be delivered via zoom over 2 half days. It will be bolstered by 2 remote mentoring sessions following the completion of the course, ensuring that learnings are realised.

Trainer:

Brilliant Red