Course Details:

Dates: Thursday 30th May & 6th June

Time: 10am to 1pm

Venue: Online via Zoom

Course Description :

Facebook and Instagram are extremely powerful socials for reaching your identified target audiences.

The fall-off in organic reach over recent years, however, has focused business owners to the critical importance of running paid advertisements on these Meta platforms.

This training course, run over two half-day workshops, will arm you with the skills to design and implement smart paid advertising campaigns across these key socials, using the Meta Business Suite app.

We will cover :

• Reach vs engagement on socials and the drop-off in effectiveness of organic (non-paid) posting.
• Basic advertising on Meta, using the ‘boost a post’ option.
• How to create more sophisticated adverts on Meta, using the Meta Business Suite app.
• How to create and save audiences that accurately reflect your identified target markets, focusing on location, gender, age, behaviours, interests and other demographic characteristics.
• How to run strategic advertising campaigns featuring various elements, including video content.
• How to read and understand advertising campaign results.

What you need :

A laptop or PC, as neither a mobile phone nor tablet has sufficient features for this training.

About the Trainer: 

This course will be delivered by Barry Murphy, Murphy Marketing on behalf of Local Enterprise Office Cavan.