LEOs Look for Local training partnership with Google Digital Garage
With many elements of the economy reopening over the coming weeks and months, the Local Enterprise Offices are working closely with their clients to ensure they are best prepared to make the most of it. To compliment the training and mentoring that each Local Enterprise Office is engaged in to assist their clients with the reopening, the LEOs have agreed a partnership with Google Digital Garage to deliver a series of webinars. These five expert led webinars will cover a range topics that are vital to a businesses online success from Search Engine Optimisation to your Digital Strategy.
This will enable LEO clients to best position their business online as the economy continues to reopen. The training is the first element of this year’s Look for Local campaign by the Local Enterprise Offices. Having run initially in November & December 2020 the Look for Local campaign encouraged people to look in their own locality for goods and services. The new campaign which is being developed will run in July 2021 and will again spotlight LEO clients across the country. The training will ensure LEO clients are in the best possible position to maximise the exposure that the campaign will bring across the country.
Watch The Webinars Now
16/06/2021 Digital Marketing Strategy
In this webinar you’ll get an introduction to digital marketing, the main digital marketing channels, and how to use them to build a digital marketing strategy. You’ll learn the fundamentals of how to develop, implement and track a digital marketing strategy.
23/06/2021 Get Your Business Visible Online
A presence on Google Search and Maps can help customers find you more easily. Ensure you’re being as helpful as you can by providing customers with accurate, updated information about your business on Google Search and Google Maps. Join us online to learn about search and how to create a Business Profile on Google Search and Maps.
30/06/2021 Get Started with SEO
In this webinar, you will gain a better understanding of how search engines work and what Search Engine Optimisation (SEO) is. We’ll also take you through the pillars of SEO and share tips on how you can improve your rankings on popular search engines to attract the right visitors to your website.
07/07/2021 Make Your Website Work For You
Learn how to create a search-friendly website that is intuitive, drives user action, and supports your business goals. Whether you’re launching a new website or sprucing up an old one, this webinar can help you by diving into the key characteristics and strategies that make a website great.
14/07/2021 Get Started with Google Analytics
Analytics can help you better understand your customers and support your digital marketing strategy. Learn about the value of insight-based marketing and discover how interpreting data in the right way can help your business grow. This course will help you to apply data-driven thinking to your business. Explore the questions your customer data can help you answer, discover tools and reports to access these insights, and learn how to set up Google Analytics.
