A good business plan is essential for all start up and growing companies.  In a very real sense it your guide, your route map to success. 

In it you:

• Describe your project or business and state why it will succeed
• Demonstrate that a Market exists for the goods or services you will offer
• Define your Strategy for accessing the proven Market
• Show how your business will be Organised and Managed
• Explain your Production and Operations functions
• Discuss your Costings, Finance and Financial Assumptions
• Lay-out your Financial Statements:  Cash-flow Analysis; Profit & Loss Account and Balance Sheet.