What is it? 

There are lots of things businesses can do to make their online shop (e-commerce website) work harder to attract more traffic and turn more visitors into paying customers.

Problem is, many business owners don’t know what these techniques are that will give them a competitive edge. You don’t know what you don’t know!

Others may well know, but perhaps lack the confidence or know-how to put them into action.

And some are having a go, but could be doing it better. 

This short, practical webinar will highlight and explain the main things business owners either don’t know about, neglect or get wrong when it comes to selling their products or services online.

Who’s it for? 

-        Anyone you has recently had a website built under the Trading Online Voucher (TOV) scheme.

-        Anyone who may have had an e-commerce website for some time. 

-        Anyone who has an e-commerce website and would like more visitors and sales.

What will you learn?

-        How to optimise your site content to rank better in Google. 

-        How to optimise your site’s meta-tags (we’ll also talk about what these are!) to rank better in Google. 

-        How to create ‘value content’ (we’ll also talk about this means!) that attracts and converts more visitors.

-        How to create online shopping experiences that help turn website visits into sales. 

-        How to use Google Analytics to improve what you’re doing.