Facebook is one of the most popular social media platforms and it used to effectively help promote a business, brand, product and/or service.

This Workshop will include the following:

• An introduction to the most popular social media platforms and how they differ from Facebook
• Profile versus pages - how they differ and the importance of choosing the correct page type
• The importance of being social & engaging and the methods on how to achieve this successfully
• Setting up a business page - step by step instructions and the key features
• Facebook insights
• Creating a Facebook strategy
• Case studies