Digital marketing is going through a huge period of change driven by AI tools.  One of the most popular of these tools is Chat GPT – the generative AI bot that can transform how you do your digital marketing.

In this course you will understand how to get the most out of Chat GPT by asking it the correct questions (prompts) in the correct way.  We will then work through examples to show you how to use it to develop lots of ideas for your social media posts, blogs, email campaigns, website content and how to generate high-quality initial drafts of content that you can then easily tailor with your own expertise.

You will also learn how to get even more out of Chat GPT by using apps in the Pro version and also how Chrome extensions can make Chat GPT even more useful.

Who is this course suitable for?

Beginners.   This programme is not for digital marketing trainers/consultants or website designers.

What we will cover

1. Understanding the terminology around AI

• What are Large Learning Models (LLMS) and what is Generative AI?
• Examples of how people are using Chat GPT

2. How to get the best results from Chat GPT using prompts

• What is Prompt Engineering / Prompt Priming?
• Effective prompts such as Act As, Summarise, Teach me, Write like me

3. Step-by-step demo on how to use Chat GPT for different aspects of your digital marketing

• Blog posts – How to generate topic ideas, headlines, initial drafts of content
• Video marketing – How to generate topics and scripts you can work to for Reels / TikTok
• Social media posts – How to get ideas for topics and generate initial post content
• Marketing emails – How to generate email marketing topics, initial drafts / subject lines
• Website content – How to generate headlines, call to actions, page text
• Competitor monitoring 

4. How to access Chat GPT on mobile
5. Demo of Chat GPT 4 (Pro) and apps you can use
6. Some of the best Chrome extensions for using Chat GPT 

Course Methodology:

This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of The Marketing Crowd